Through the social media marketers can engage their audience to maximize sales and consumers are engaging more than ever on social.
1. Increase followers by encouraging a like or follow to participate.
2. Meet consumers at the right touch points. It’not necessarily for retail brands to be present in all social network sites.
If your target audience is active on Facebook, you need to run a Facebook ad. If your audience is more active on Twitter, encourage to share photos of their most recent purchase using a specific hashtag.
3. Drive engagement. Encourage your consumers to share email promotions via social media to receive information about new deals and sales.
4. Share information about current events. You can share current event’s information relevante your products and gain new followers organically. For example you can send emails linking to social accounts based on current events.
By driving traffic to social sites and increasing engagement, you can increase sales…